The web analytics solution for companies charge, and smarter and easier to use

Google Analytics is a web analytics solution for companies that provides valuable information on web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features, flexible and easy to use, you can view and analyze traffic from a completely different perspective. Google Analytics will help you design more targeted ads to improve your marketing efforts and create websites that generate more conversions.

Google offers online analytical training. For more information visit Google Analytics Training


Google Analytics is "the science of analysis." Google Analytics provides the means to analyze web site data. However, somewhere along the line, some users and research providers appear to have focused more on data and less on analysis. In recent months Google has relaunched three powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.

The three tools to aid data analysis reports provide deeper than mere percentages, which often hide important information, for what these new updates to Google Analytics makes point to receive the same. The key information that allows these tools allow people to know how they interact with your website and how to use this information to improve your website in increasing conversions.

Let's look at three tools in a little more detail.

1. Intelligence Analysis

In the New York ad tech, Google announced its major contributors, a very useful update to the intelligence reports.

Intelligence Analytics can provide automatic alerts when there are significant changes in data patterns indicative of their site during periods daily, weekly and monthly.

Google has launched some new features in the intelligence reports to be useful: Top contributors for personalized alerts and SMS alerts and email. When you set a custom alert to capture significant changes in an account, you can now see a breakdown of the individual segments are the most likely instigators of the changes in traffic. For example, in the following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis

To make statistical information with web pages, including information about where visitors to the page you click, in-page of Google Analytics makes it much easier to gain knowledge in the design of your website usability.

3. Weighted Order

This is a great step forward for Google Analytics, and that show what are the web site data that need to be weighed. For example, a site with 10,000 visits and a high value is more important for you to a page that has had ten hits, but has the lowest percentage of dropouts in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page views, you will experience a difference in your site. If you focus on fixing the page to ten visits, he has been a long time for very little reward.

The weighted Order appears when you click on "Bounce in most reports. When you enable weighted Order applies an algorithm that takes into account the number of visits to each page, so that at the forefront of the articles with the most visits and higher dropout rates
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