A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static website. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
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There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.
The personal blog, an ongoing diary or commentary by an individual, is the traditional, most common blog. Personal bloggers usually take pride in their blog posts, even if their blog is never read. Blogs often become more than a way to just communicate; they become a way to reflect on life, or works of art. Blogging can have a sentimental quality. Few personal blogs rise to fame and the mainstream, but some personal blogs quickly garner an extensive following. One type of personal blog, referred to as a microblog, is extremely detailed and seeks to capture a moment in time. Some sites, such as Twitter, allow bloggers to share thoughts and feelings instantaneously with friends and family, and are much faster than emailing or writing.
Corporate and organizational blogs
A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities.
By media type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs; see typecasting (blogging).
Community and cataloging
The collective community of all blogs is known as the blogosphere. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, linkbacks and backlinks. Discussions "in the blogosphere" are occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere".
Blogday.org was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. The designated date is August 31, because when written 3108, it resembles the word "Blog". On that day, bloggers recommend five new blogs to their visitors, so that readers discover new, previously unknown blogs.
Blog search engines
Several blog search engines are used to search blog contents, such as Bloglines, BlogScope, and Technorati. Technorati, which is among the most popular blog search engines, provides current information on both popular searches and tags used to categorize blog postings. The research community is working on going beyond simple keyword search, by inventing new ways to navigate through huge amounts of information present in the blogosphere, as demonstrated by projects like BlogScope.
Blogging communities and directories
Several online communities exist that connect people to blogs and bloggers to other bloggers, including BlogCatalog and MyBlogLog. Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members.
Blogging and advertising
It is common for blogs to feature advertisements either to financially benefit the blogger or to promote the blogger's favorite causes. The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product.