In conclusion, the main goal HTML tags to keep in mind for a good positioning are:
Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.
Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)
- H1, H2, H3, ... Hn
Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.
Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.
You try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.
Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.
"The outgoing links
They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.